The sheer dynamism of the French online ecosystem, from bustling Parisian startups to established national brands, is something we simply cannot ignore. A recent report from Médiamétrie highlighted that over 85% of French internet users engage in online shopping at least once a month, demonstrating a vibrant e-commerce culture. Such figures reinf

Let's start with a common complaint we hear from marketing teams: "We launched in Germany last quarter, but our traffic is flat. We just translated the site, what did we miss?" This sentiment highlights a critical misunderstanding. International expansion is less about translation and more about digital adaptation. It requires a ground-up strategy